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Search Engine Optimization: Introduction

Search Engine Optimization: Introduction

Search Engine Optimization (SEO) is a long topic.  Today, I’m simply going to cover an introduction.  This may come off as too basic for many, but I think it is important to set the ground work for the upcoming series.  I’m interrupting all the content articles to give this basic information on SEO because it is important to handle the basics right as we move forward with content writing.

What is a Search Engine?

A search engine is a program that indexes and analyzes content and provides information based on the user’s search.  For most of us, the name Google is synonymous with search engine.  But Google isn’t alone.  While it is the largest search engine in the world, Among it’s major competition is the Google owned YouTube (the 2nd most used search engine in the world), Bing, Yahoo!, DuckDuckGo, and many more.  These programs scour the internet, or in the case of YouTube it’s own platform, and bring you the information they thing is most relevant to your search.  Each of these companies has their own way of identifying how valuable information is to a users (also referred to as an algorithm).  The good news is that optimizing properly for one generally optimizes for all of them.

What is Search Engine Optimization?

Put simply, optimizing for search engines is little more than making sure that your website and/or content is positioned to be provided to people search for similar content.  Some of this optimization is technical, but much of it is not.  Simple things like how well written and how much engagement your site has can make a huge impact on your optimization.

We’ll be getting deeper into the details on search engine optimization over the coming weeks.  For now, I want to familiarize you with some of the key terms that you should be familiar with.

Other Key Terms

On-site Optimization – Anything done on the website such as how an article is written or coded

Off-site Optimization – The influence of outside sources such as social media and other websites

Title Tags – Tags that indicate the importance of a phrase or title

Meta Tags – Information that describes something a user cannot see

Alt Tags – Descriptions of items that search engines or screen readers could not understand

Did I miss anything?

Add your thoughts on basic terms a users should know when getting started with Search Engine Optimization in the comments below.

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